Welcome to The In

Elevating Brands Through Culture and Community

WHAT IS

The In


The In is a culture consultancy for hospitality, retail and lifestyle brands. We create dynamic programming and partnership strategies to elevate your offering, add value to your community and grow your business in an authentic way.

We curate activations and partnerships to drive revenue and build your brand - strengthening loyalty, retention and awareness. We can work as an extension of your team, or solo, to bring in unique partners, cutting-edge ideas and buzzy experiences to amplify your brand story via multichannel marketing.

We are experts in building community. We understand the desire of today’s consumer to discover what’s new, to belong to something bigger and to engage in memorable experiences.

The In will transform your brand into a community-driven destination for discovery.

  • “Leveraging her extensive experience in the world of lifestyle, Annalise has truly excelled in creating memorable events as well as pioneering high-end brand collaborations.”

    - Stephane Lacroix

    General Manager, Downtown Los Angeles Proper

Cheers to community

We are experts in creating meaningful connections. Annalise, Founder of The In, knows the importance of crafting experiences that extend beyond the event, and has a track record of building elevated activations and curating unique brand partnerships.

The In is the intersection of culture and community. Hospitality and connective experience is at the core of our programming.